LEESA SOULODRE

MANAGING PARTNER. INNOVATION ADVISOR.  DIGITAL DIRECTOR.

LEESA SOULODRE

In less than 10 words, I am a pioneer, mentor, super connector and educator. 

For two decades I have had a portfolio career, as a management consultant, serial tech intra/entrepreneur, Digital Board Director and Adjunct. 
When I'm not imagineering, I have 3 passions - my family, design and journalism.  My purpose is to "make a difference".

Pioneer - I have had the privilege to lead tech and consulting companies from seed to $14B USD into new markets, and to share the exhilaration of 1 IPO, a number of exits and the hard knocks of lessons learned. I hold 15 years of Digital Director and Board Advisory experience in the not for profit, the academic and private sectors and have supported in the raising of over USD30M in seed to Series C investments. 

Today I lead as Innovation Director for Inspirit IoT, Inc and advise as an Expert on ICT Disruption and Innovation to the European Commission Research Agency. I am a Board Member of Runway Geelong, the $1.25 million incubator funded by the Victorian Government in Australia, and the Director of Inspirit IoT Pte Limited.

I am an Angel/Investor/Board Advisor to a portfolio of the world's most promising SaaS and Analytics companies: 
  • PR Software firm, Prezly (BE), 
  • Netflix of Social Gaming, Miaki (GoGames) (UAE), 
  • Sports Analytics firm, Autoscout Inc, (IL, USA), 
  • Hardware Design Automation Company, Inspirit IoT (IL, USA), 
  • Responsible Investment RoboAdvisor, Who's Good (KR)  
  • Fashion Analytics Firm, FashionMatch (KR) and
  • Skincare RoboAdvisor, BeautyButton (SG).

Mentor - As a career Management Consultant, I have worked on the cutting edge of competitive strategy, risk management and innovation, engaged with more than 400 of the world's largest multinationals in 19 sectors across Europe, Asia Pacific and the Americas. As the Managing Partner and Chief Reputation Risk Officer of RL Expert Group, I hold deep industry expertise in financial services and insurance, technology, fashion, beauty and luxury, education, transport, healthcare and biotech. A recent project was the digital risk transformation of one of the world's largest financial services firms.

Superconnector - I serve as Chair of Digital Transformation and Governance and Chair of Ethics on the Management Committee of Australian Alumni Singapore (AAS), the umbrella organisation for the 140,000 Australian Alumni based in Singapore where I spearhead the AAS Digital Village, a virtual Clubhouse for the collective Alumni of 43 Australian Universities. I am also a collaborator of Masters & Robots and SingularityU Warsaw, delivering carefully curated content and professional speakers from around the world to its program.

Educator - Passionate to pay it forward and as a commitment to continuous learning, I have collaborated as an Adjunct Lecturer / Professor in Marketing and Corporate Communications on the MBA and Undergraduate Programs of esteemed Universities for over a decade. From 2007 through to 2013, I delivered weekend Marketing and Communications classes on the MBA in Fashion and Luxury programs at Mod'Art International and the Paris Grand l'Ecole, Ecole Superieure de Gestion. My move to Asia transitioned me into Singapore Management University where I taught a night class on Risk Issues and Crisis Management and Content Strategy for Creative Communications at the Lee Kong Chian School of Business until 2014. I was honoured to have been listed on the Deans Honours Roll for my teaching of Risk Issues and Crisis Management.  Today I serve as a Faculty Member of the Malaysian Institute of Directors Academy and Speaker for the London Speakers Bureau.

In 2014, I was the first Australian female Graduate of TRIUM, the #3 FT ranked EMBA Program of NYU Stern, the London School of Economics and HEC School of Management, graduating in the top 7% of my class. I hold various other qualifications in Fashion Design, Marketing, Sustainability, Risk Management, Reputation Management and Tech Entrepreneurship from the world's leading Universities. I am a Member of the Reputation Institute, the Global Association of Risk Professionals, the Australian Institute of Company Directors and the Public Relations Consultants Association.

Passions

Design - As the CoFounder of MaraJoara Swimwear, our Australian-Brazilian label took the country by storm as one of the pioneer Brands for Australian Women's Retailer Sportsgirl with a national “Girl of Ipanema” campaign in 2005. The advantage of Marajoara was its quality and designs with the team having more than 30 years experience in Brazil, white label manufacturing to the world's largest retailers including Bloomingdales, Marks and Spencer, Victoria Secrets and Parfois. The company then launched its Mercedes Australia Fashion Week 2006/2007 Spring/Summer collection and later closed Rosemount Australian Fashion Week Transeasonal Collections with a controversial "healthy" model tribute which ignited a trend that has reverberated around the world. Today 19 Vogue Editors across the world, commit to showcasing more responsible body images in their publications. The brand traded internationally as a premium brand until it closed its Brazilian operations in 2010.

Journalism - I first wet the ink of my pen, with a start as a Fashion Editor for ShopEast Magazine in Sydney back in 2006. Later I joined the team of Network Dessous in Milan, as a moonlighting Intimate Apparel Trade Journalist, delivering Tete a Tete interviews with Designers John Galliano, Stella McCartney and Elle McPherson. I covered the launch of the industries first Green Factories with Marks and Spencer, and delivered various features on the latest industry activities and trends for their 5 premium publications: Intima France, Linea Intima, Best of Intima Asia, Underlines and Best of Intima USA through to 2014. In 2011 in Switzerland, I cofounded RepRisk Insight, the biannual publication in responsible investment that communicates with 10,000 industry insiders. In Asia I have collaborated with Strategic Risk Magazine on various risk related features and commentary. More recently I have contributed a chapter to Dr Janson Yap's new book "The Essentials of Future Governance," and in 2017 launched AAS Magazine, the biannual magazine for Australian Alumni in Singapore.

Leesa Soulodre

Latest Events

Crisis Simulation - Data Breach

Crisis Simulation for data breach at the 2nd Annual ASEAN Regulatory Summit. As the leading forum for debate around topical issues facing the financial services industry in ASEAN, the summit considered the key regulatory trends across ASEAN, including an review of specific regional challenges, conduct risk and responsible culture, and an update on fintech. 

Financials Hidden in Plain Sight

Leesa Soulodre joined Former Enron CFO Andrew Fastow, En Zakie Ahmad Shariff, CEO of The Malaysian Directors Academy, Wee Hock Kee, Managing Director & Founder of CG Board Asia Pacific and En Nik Mohd Hasyudeen Yusoff, former Chairman Securities Commission Malaysia.

Strategic Risk Forum 

Panelist for the Strategic Risk Forum "Managing Reputation Risks" with John Ludlow, former IHG Chief Risk Officer and Brian West, global Managing Director, crisis and issues management at FleishmanHillard.

TBLI Asia - Insead 

Leesa joins the Institutional investment community to explore "Trends in ESG integration" and discuss "reputation risk management and sustainability" in the context of financial strategies.