LEESA SOULODRE

MANAGING PARTNER. INNOVATION ADVISOR.  DIGITAL DIRECTOR.

Education

As part of her legacy work, Leesa has collaborated as a part time Adjunct Faculty and Academic at both Undergraduate and Post Graduate Higher Education institutions for over a decade.

Leesa has taught as an Adjunct in both Marketing and Corporate Communications on the MBA and Undergraduate programs of 3 esteemed Business Schools in Asia and Europe: Singapore Management University, Ecole Superieure de Gestion and Mod'Art International. 

From 2013-2014 she collaborated as an Adjunct Corporate Communications at the Lee Kong Chian School of Business, Singapore Management University. Her classes included Risk Issues and Crisis Management and Content Strategy for Creative Communications. In 2014 Leesa was recognised by the Singapore Management University Dean's Teaching Honours List - 1 of Top 10 SMU Adjuncts for her teaching of Risk Issues and Crisis Management. 

Prior to moving to Asia, she spent ≃3 years part time lecturing in Marketing and Luxury Advertising on the MBA in Luxury Program at the Grand l'Ecole, ESG Paris - Ecole Superieur de Gestation and ≃7 years lecturing on Digital Communications, PR and Reputation Management in the MBA in Fashion and Luxury Program of Mod'Art International. Mod'Art International is a renowned French fashion school founded in 2001 by Celine Executive Vice President-Directeur Général Patrice de Place and the Directeur Général of Esmod, Jean Herve Habay. Mod'Art International provides technical fashion education and post graduate education in partnership with University of Perpignan Via Domitia, France.

Today she is an Adjunct Faculty member of the Singapore Management University - IE MBA Programme, where she teaches Critical Thinking.

Research Dissertation Supervision 
  • Reputation Risk Management for UV Protective Clothing
  • The Future of Luxury and Fashion Retailing in Russia
  • Generation Z and Digital Communications
  • Business Models for the Luxury Industry Post Economic Crisis
  • Brand risks in luxury and non-profit company brand association. 
  •  The new business models for the music industry - How the evolution of the markets,the technologies and consumer behaviour are driving new business models.
  • Australia - the new frontier for French winemakers.
  • Marketing luxury to the Masses – the Asian marketing paradigm 
  • The association between profitability and Marks & Spencer’s “going green”.

Corporate Mentoring and Research

From 2010-2011 Leesa was appointed as a Corporate Mentor to the London School of Economics - Masters in Management Program where she designed and supervised two research projects:
  • BASF Reputation Risk in Complex Global Supply Chains
  • HSBC’s Digital Strategy for their Emerging Markets Index

The HSBC project was awarded the Foundations for Management Education Prize for the best Business Project by the London School of Economics and Political Science.

Academic Research: r3intell - Predictive Reputation Risk Analytics


Leesa's Academia based research project - r3intell - is a Ph.D. research collaboration centred on the development of predictive reputation risk indicators for use in complex global supply chains and financial strategies. 


 r3intell's Advisory Board includes: 

  • Bernard Bourigeaud, Founder of Atos
  • Dr. Marianne Winslett, Professor of Computer Science, University of Illinois Urbana Champaign
  • Dr. Eugene Shteyn, Professor of IP and Innovation, Stanford University
  • Yoong Hui Chia, Chief Executive Officer of Ascenz